#Steers special goes wrong, causes social media storm

People clearly love a bargain. When South African fast food chain Steers announced that it would be offering R10 Rib Burgers today, it caused a rush on stores around the country and unleashed a social media storm.

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Thing is, when long queues didn’t get any shorter and outlets around the country started running out of stock, people got angry. And the first port-of-call for rage that needs to be vented is social media.

A lot of the Twitter traffic revolved around the long queues:

One parody account suggested that the rush might go right to the top of the country’s power echelons:

Another user compared the waiting masses to the zombies from AMC’s popular show The Walking Dead:

Others reported outlets across some cities completely selling out of burgers. This provoked some serious anger towards the brand:


Steers has since apologised for its failure to plan for the rush on its outlets and is offering Beef Rave Burgers as a replacement:

The fast food outlet also issued a full apology on its Facebook page:

“We never intended to mislead anyone – and have had to face some serious lessons this morning! We’re very sorry we can’t feed everyone, but hopefully we can make it up to you in the near future.”

The demand today has been nothing short of stratospheric. Companies have literally been ordering 100’s at a time, customers 50 at a time, and some stores have had to bypass the ‘no limit per person’ and some stores have cancelled phone orders — it’s just been kinda crazy.”

One Twitter user suggested that Steers’ competitors should take advantage of the situation:

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