No ad to show here.

Google’s been looking buy Yahoo’s ad tech for a while now

Google is looking to get its hands on Yahoo’s ad technology. In fact, it’s been looking for some time now, having made its first offer three months ago.

An inside source speaking to Business Insider said that offer, made while Scott Thompson was CEO, didn’t make it past corporate development.

No ad to show here.

According to Business Insider, the likes of Accenture and IBM have already looked into buying the embattled internet giant’s ad technologies.

This is one of those “inside source” stories that sort of makes sense. If Yahoo sells this aspect of its business off, it would effectively mean outsourcing whatever remains of its ad business to Google.

Another Business Insider Source reckons this would allow Yahoo to cut some 2 000 jobs and increase its earning before tax and interest 50%.

That might not sound so great, but cutting 2 000 jobs now and generating a little extra income could save a lot more jobs in the near future.

No ad to show here.

More

News

Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.

Exit mobile version