A few weeks ago, speculation hit the media circuit that Draftfcb, a global advertising agency owned by the New York Stock Exchange-listed Interpublic Group (IPG), was in talks to buy a Cape Town-based award-winning digital agency called HelloComputer. It’s true: HelloComputer has been bought! In an exclusive interview with the shareholders of HelloComputer, we learned that this acquisition will see Draftfcb’s current digital arm, Mesh Interactive, be absorbed by HelloComputer. At the helm of HelloComputer is co-founder Mark Tomlinson and Managing Director David Moffatt, who have been in the digital space for more than a decade. Moffatt, who also happens to be the lead guitarist for SAMA winning alternative rock band The Dirty Skirts, sees the acquisition as the “next logical step” in the evolution of the company.
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