Michelle and I attended a Silicon Cape event this week where Sarah Rice shared her experiences as a public relations consultant for rock-star companies like personal finance management site 22seven and African instant messaging giant Mxit.
Rice sowed valuable advice on relationships between startups and the media onto a hotbed of Cape Town’s bright up-and-coming startups and a lot of what was said resonated with me, especially the part that affects my job the most, communication with startups. The communication usually starts in the form of a press release.
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