We live in a mobile world. Our smartphones and tablets have become surrogate limbs, ushering in the post-PC era. A part of that is down to the increasing desire of such devices but an even bigger part is down to how readily they allow us to access the internet, matching — and in some cases surpassing — the PC experience. It’s hardly surprising therefore that the most recent report from “Queen of the internet” Mary Meeker suggests that mobile accounts for 10% of all web traffic and that 1.1-billion people now have access to 3G connections.
That number is only going to grow and anyone doing truly innovative things in the space is onto a good wicket. If you’re trying to figure out who those people are, the Meffys probably aren’t the worst place to start.
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Judged by an international panel of over 30 journalists, academics, analysts and VCs, the awards claims to be a “global benchmark for measuring success and rewarding innovation in content and commerce”.
MEF, the Global Community for Mobile Content and Commerce has revealed the finalists for the ninth annual Meffys Awards. With more entries than ever before in 13 categories, from over 35 countries across all five continents, the 2012 Meffys mark the breadth, scale, maturity and continued innovation of the mobile industry.
This year, the awards organisers claim, it received a record level of interest from 35 countries, with 25% coming from start-ups. Amongst this year’s finalists are entrants in six new categories including Consumer Trust and Social Responsibility & Development Awards. This apparently reflects MEF’s focus for 2012 in “supporting growth markets and mobile privacy and security”. Other new categories include Publisher on Mobile, Life Tools App, Discovery and Engagement and Social Entertainment App.
The winners of the 2012 Meffys will be announced on 12 September 2012 at the prestigious Park Lane Hotel in Mayfair at the annual Meffys Gala Awards Dinner.
Brand on Mobile Award:
Crispin Porter & Bogusky for Just Dance 3 – Autodance
Crispin Porter & Bogusky for Pringles Crunch Band
Grupo.Mobi for Augmented Carnival
Millennial Media for Activision Modern Warfare 3
Prezence Digital for Ster Kinekor Mobi
Content Service Award:
Hungama Mobile for Sanjeev Kapoor on Mobile
Nazara Technologies for Games Club
PERFORM for Al Jazeera Sport Mobile Apps
Voddler for Voddler Lumia Movie Night
Yala Music for Yala
Consumer Trust Award:
Kaspersky Labs for Kaspersky Mobile Security
Lookout for Lookout Mobile Security
nFluence Media for nFluence ‘Brand Sorting’ Technology
NQ Mobile for NQ Mobile Security
Vodafone Group Services for Vodafone Guardian
Discovery & Engagement Award:
mBlox for Rio #5
Millennial Media for Activision Modern Warfare 3
Movellas for Movellas on iOS and Android
Rancard for Rendezvous
Yala Music for Yala
Innovation Award for App:
Bardowl
Digicave, International Celebrity Networks, Plum Pictures and Qualcomm for James May’s Science Stories
Citibank Tablet App
Mapfia
Shhmooze
Innovation Award for Growth Markets:
biNu for biNu Social Network and Content Platform
Comviva for Lend Me Balance
DOTGO
Digital Craft Studios for Prowork
Twinpine for Twinpine Mobile Advertising Network
Innovation Award for Monetization:
adaffix GmbH for adaffix Caller Lookup App
Digital Foodie for Foodie.fm
GamesAnalytics for Predict
GetJar for GetJar Gold Virtual Currency
Zed for Quiz Challenge
Innovation Award for Technology:
Bolser for Bringing the Museum of London to life with NFC
Calltrunk
O2 for JetSetMe
PlayPhone for PlayPhone Social Gaming Network featuring POP
TIMWE for NFC Launcher
Life Tools App Award:
3 Sided Cube for First Aid for British and American Red Cross
Bloomberg LP for Bloomberg TV+ app
Editora Abril S/A for VEJA Comer & Beber 2012 (VEJA Eat & Drink 2012)
NQ Mobile for NQ Mobile Vault
The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer
m-commerce Award:
Barclays Bank Plc for Barclays Pingit
Comviva for mobiquity mPayments
Ericsson IPX and ATAF for Italy’s First Mobile Ticketing System
iZettle
Two Bulls for CatchOfTheDay
Publisher on Mobile Award:
Editora Abril S/A for 24 horas Veja.com
Financial Times for FT Web App
Metro for Metro Tablet Edition
Polar Mobile for talkSPORT mobile app
The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer
Social & Entertainment App Award:
Bolser for V Festival mobile app
CBS Interactive for GRAMMYs Live App
Electronic Arts for The Sims Freeplay on iOS and Android
Planet Rackus Ltd for Ma3Racer
Yala Music for Yala
Social Responsibility and Development Award:
Afroes for Moraba
Arogya World for mDiabetes with Nokia Life
Apps for Good
eLimu
Indosat & Nokia Life for Info Wanita
