eBusiness has gained traction, as companies are conducting more transactions, improving digital content and expanding the amount of services on offer online. But the industry has also diversified into the mobile marketplace.
For over a decade, mobile retail has been viewed as a niche market, with profitable but somewhat insignificant products such as ringtones and wallpapers. The industry was scattered and unstructured, facing several challenges (including a somewhat shaky reputation due to a number of unscrupulous merchants).
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