A few weeks ago, we got you psyched for the Olympic Games with eight inspirational adverts. Thing is we’re not sure any of them can even touch this ad from Samsung for the Paralympics.
The message is simple. Sport doesn’t care who you are. Everyone can participate. At the same time though, everyone — no matter what physical challenges they might face — needs to put in the same kind of dedication to get to the top.
No ad to show here.
Too right too. Like their able-bodied counterparts, the people who’ll competing in the Paralympics over the coming fortnight are athletes in the truest sense of the word.
