Old Spice doesn’t do half-assed when it comes to its video adverts and the latest one is no exception.
The latest ad takes a turn away from Isaiah Mustafa-fuelled rapid paced ads Old Spice fans have become accustomed to.
No ad to show here.
The new ad stars former American football star Terry Crews, I’m afraid there’s no other way of putting this, playing music with his muscles.
You can also use an interactive player to record your own remix. So if using a muscular man to play a bunch of percussion instruments then go ahead.
While the video went live a few days ago, it’s generating serious buzz on Twitter today and is trending globally.
Old Spice Muscle Music from Terry Crews on Vimeo.