Most of you are probably enjoying the Olympics, but perhaps in a manner quite different from you did for past Olympic Games. The folks at Google have crunched some numbers about what they call the first multi-screen Olympics, where fans are tuning in not just via television, but using mobile devices to find out what’s happening as well.
According to the search giant, at moments during the Games, there were more tablet and smartphone searches than ones run on desktop computers. During the first week of the Olympics, search queries spiked more than 10% as people hit Google to find out more about the athletes, sports, events and records. During his performance of Hey Jude during the opening ceremony, searches for Paul McCartney peaked almost concurrently, with most being performed via smartphone.
No ad to show here.
So which countries are tuning in the most on mobile? According to Google, Japan takes the gold by a large margin with 55% combined smartphone and tablet search share for Olympic-related searches during the first two days of the games. Also on the (imaginary) podium was the USA in second with 47%, and the hosts UK in third with 46 percent.
What about mobile-loving South Korea? Surprisingly, the country accounted for just 36 percent in this study. The top countries in each region (and the three runners-up) are highlighted in the infographic below.
Infographic: Google.
This article by Rick Martin originally appeared on Tech in Asia and was edited and republished with their permission.
