Were you concerned that the LinkedIn newsfeed was set for a quick demise after Twitter decided to disconnect from the service and no longer allowed tweets to feed through on to your home screen? Well, it seems your fears were unfounded: the LinkedIn team seems to be happier without it, and all the LinkedIn users just seem to be clicking on through to the other big blue social network.
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According to analytics service PageLever, the volume of referrals from LinkedIn to Facebook has spiked dramatically — according to its data, it increased by 1000% in July compared to any single month previously. The company tracked 500+ Facebook pages that had between 100 000 and 1-million fans to arrive at this figure — and if you look at the chart, you can see a definite jump after the LinkedIn/Twitter divorce on June 29. In fact, their data suggests that LinkedIn is driving more traffic to those Facebook pages than Google+ and Bing combined.
It seems that without all the tweets cluttering up their newsfeed, it’s more likely that non-Twitter content will be spotted by users.
But before you hit LinkedIn with a vengeance to try to push its users to your Facebook page, it is worth noting that even though the volume of referrals has increased, it’s still not a lot of traffic overall — according to PageLever’s co-founder Jeff Widman, “LinkedIn wasn’t driving a lot of traffic in the first place, so it’s not that hard to spike by 10x.”
Image: PageLever.
