Nando’s has a knack for integrating online and offline advertising. Its “Last Dictator” campaign is probably the most well-known example, although its latest one looks like it has some serious potential.
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The campaign, in celebration of the chicken outlet’s 25th birthday, asks the people of South Africa to give 25 reasons they love their country.
The franchise has also created a board on Pinterest, typically tongue-in-cheek, detailing the reasons it loves South Africa.
It’s also asking people to make their own Pinterest boards titled #25Reasons. They can re-pin their favourite reasons from the Nando’s board, or create their own.The most shared reasons will get made into an online video, like the one below:
In order to drive those shares Nando’s asking people to tweet their board using the #25Reasons hashtag or submit it to its Facebook page. The franchise says that vouchers will also be given away randomly to #25reasons tweets / boards.
