Why your startup shouldn’t be afraid to scupper a flagship project

Sinking Ship


Something special happened on the tech scene recently. A well-respected company publicly admitted that its flagship project was no longer working right and discontinued it. German task management startup 6Wunderkinder announced that it would no longer be pursuing the development of its project management app, Wunderkit, choosing instead to focus on its list management app Wunderlist which has succeeded beyond its wildest dreams.

It’s not a particularly unusual story but the way that it was handled was both graceful and revealing.

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