The Red Hot Chili Peppers (RHCP) may be one of the most celebrated rock groups of the ’90s and early 21st century, but their journey to success shares a Parallel Universe with that of a typical startup company. Initial enthusiasm was followed by a lack of traction as they struggled through the late ‘80s confronting tragedy, personnel changes and false starts. But through experimentation they fostered creativity and progress because they don’t fear failure. This energy lead to a uniquely recognizable brand of funk, pop and rock that turned into commercial success.
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