Check this out. Chewing gum brand 5Gum has a penchant for using social and social only to promote its music experiences. By the looks of things, 2013 will be no different.
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In 2011, the brand organised gigs with top Irish Indie act Two Door Cinema Club, following that up with top electro acts A-trak and HudMo in late 2012.
Rumour has it that the next edition of one of South Africa’s most anticipated events will be announced next week. Keep it locked to @5GumSA on Twitter and Facebook for the reveal of the next international band, confirmed to rock the streets of Johannesburg and Cape Town.
When pressed for a hint about the band that would be performing, 5Gum would only say that they were award winning.
