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Why your email pitch did not even make the VC’s ‘maybe pile’

email fail

Here’s the thing: if you do a cold-call pitch to a Venture Capital (VC) investor using email, your proposal is already at the bottom of the pile before anyone has even read the subject line. The reason: VCs mostly rely on warm referrals from within their trusted networks to generate dealflow, as this acts as an automatic filter and increases the quality of proposals. It also says a lot about an entrepreneur that goes through the trouble to “stalk” a VC and infiltrate his or her networks to ultimately get introduced, or introduce themselves face-to-face in the right forum.

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