Google has given its Play Store a redesign, featuring a cleaner look, a simple interface and an emphasis on quick discovery.
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According to Google, the new design focuses on bigger images that “jump off the page”. Similarly themed content meanwhile is grouped together, apparently so you can hone in on a magazine to read or an app to try. As you move down the page, says Google, new recommendations continue to appear.
It also claims to have made it easier to buy stuff on the store, in a bid to get content to people faster.
The redesigned Google Play store app starts rolling out today for Android phones and tablets running Android 2.2 (Froyo) and above. People around the world should see it over the next few weeks.