Today’s Google doodle is one of the best we’ve seen in a while. It’s a video celebration of graphic designer and filmmaker Saul Bass on what would have been his 93rd Birthday.
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Bass’s 40 year career saw him work with the likes of Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese and make some of film’s most famous title sequences. Among those sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock’s North by Northwest, and the disjointed text that races together and apart in Psycho.
The doodle pays homage to those and other sequences and is set to the Unsquare Dance by jazz composer Dave Brubeck.
Bass also designed some of America’s most well-known company logos, including the AT&T “bell” logo in 1969, as well as AT&T’s “globe” logo in 1983 after the breakup of the Bell System, Continental Airline’s 1968 “jetstream” logo and United Airlines‘ 1974 “tulip” logo
