There was a time when mobile marketing meant sending someone out onto the street with a sandwich board with your latest special printed on it. As mobile technology has evolved however, so has the advertising that comes with it.
No ad to show here.
It’s a multi-billion dollar space and it’s only going to get better. In fact, tech research house eMarketer reckons that mobile ad spend will grow four times in the next four years from US$8.4-billion today to US$37-billion by 2016.
That’s hardly surprising given the array of tools and platforms advertisers have at their disposal these days. Back when the best an ad agency could hope for was to send someone an SMS, the scope for innovation was limited. But now they have a variety of platforms, operating systems and devices to ply their trade on.
That does however mean that the expectations are much higher and your campaign has to have something seriously special about it to really stand out. It’s those campaigns that the Cannes Lions mobile section seeks to reward.
This year, there were a number of high tech campaigns that were rewarded for their innovation in the mobile space. Among those was Ogilvy Paris’ scrabble WiFi campaign and the Score Cleaner Notes app, which will write sheet music for you when you hum into your phone.
The standout campaign however was DDB Dm9 in the Phillipines for Smart Textbooks. It recycled old SIM cards and downloaded school textbooks onto them (the textbooks were proving too expensive to print). The sim cards were then handed out at schools and kids popped them into their phones.
Title | Advertiser |
Product |
Entrant Company | Country | Award |
---|---|---|---|---|---|
BLUETOOTH DIAPER ALERT P&G / HIPOGLOS AMENDOAS ANTI-RASH CREAM |
AFRICA Sao Paulo | BRAZIL |
Bronze Lion
|
||
THE END OF THE SILENT MAGAZINE BILLBOARD / MAGAZINE |
OGILVY BRASIL São Paulo | BRAZIL |
Short List
|
||
NFC CHARITY STICKERS UNICEF HK / CHARITY STICKER (PUBLIC SERVICE) |
CHEIL HONG KONG Hong Kong | HONG KONG |
Bronze Lion
|
||
AIR CHECK IN SKY COMPANY SKYDIVING / SKYDIVING |
AGE ISOBAR São Paulo | BRAZIL |
Short List
|
||
SCRABBLE WIFI MATTEL / SCRABBLE |
OGILVY FRANCE Paris | FRANCE |
Gold Lion
|
||
MOST VALUABLE CHECK-IN MISSING CHILDREN SOCIETY OF CANADA / CHILD SAFETY & INVESTIGATION |
GREY GROUP CANADA Toronto | CANADA |
Silver Lion
|
||
NEWSPAPER WITH CHILDREN THE TOKYO SHIMBUN / THE TOKYO SHIMBUN |
DENTSU Tokyo | JAPAN |
Short List
|
||
THE WORLD’S FIRST INTERACTIVE OBITUARY FUNERARIAS J. GARCIA LOPEZ / FUNERARIAS J. GARCIA LOPEZ |
GANEM GROUP Mexico City | MEXICO |
Silver Lion
|
||
PENGUIN NAVI SUNSHINE CITY CORPORATION / SUNSHIN AQUARIUM |
HAKUHODO Tokyo | JAPAN |
Silver Lion
|
||
MISSING CHILDREN BAOBEIHUIJIA.COM – ‘BABY BACK HOME’ VOLUNTEERS ASSOCIATION / MISSING CHILDREN MOBILE SEARCH APPLICATION |
JWT BEIJING | CHINA |
Silver Lion
|
||
TRACK MY MACCA’S McDONALD’S AUSTRAILA / CORE MENU |
DDB Sydney | AUSTRALIA |
Short List
|
||
MOBILE ORCHESTRA AKQA / MOBILE WEBSITE |
AKQA New York | USA |
Silver Lion
|
||
WORLD WIDE MAZE GOOGLE / WORLD WIDE MAZE |
PARTY Tokyo | JAPAN |
Silver Lion
|
||
EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER / EASY WAY SUBTITLES SERVICE |
LODUCCA São Paulo | BRAZIL |
Bronze Lion
|
||
WINDOW SHOPPING ADIDAS / ADIDAS NEO |
TBWA\HELSINKI | FINLAND |
Bronze Lion
|
||
DUREXPERIMENT FUNDAWEAR RECKITT BENCKISER / DUREX |
HAVAS WORLDWIDE AUSTRALIA North Sydney | AUSTRALIA |
Short List
|
||
SUPER SYNC SPORTS GOOGLE / GOOGLE CHROME |
GOOGLE CREATIVE LAB London | UNITED KINGDOM |
Short List
|
||
THIRD EYE STARHUB MOBILE / MOBILE BRANDING |
DDB GROUP SINGAPORE | SINGAPORE |
Silver Lion
|
||
THE TALKING WINDOW SKY DEUTSCHLAND / SKY GO |
BBDO GERMANY Düsseldorf | GERMANY |
Short List
|
||
GADGET SHOW WORLD CHANNEL 5 / THE GADGET SHOW |
XS2THEWORLD Amsterdam | THE NETHERLANDS |
Silver Lion
|
||
SCORECLEANER DOREMIR / SCORECLEANER NOTES |
MOBIENTO Stockholm | SWEDEN |
Silver Lion
|
||
FULL CONTROL KDDI CORPORATION / AU 4G LTE |
RHIZOMATIKS Tokyo | JAPAN |
Short List
|
||
SELF ASSOCIATION OF WOMEN FOR ACTION & RESEARCH / GENDER EQUALITY ADVOCACY GROUP |
LOWE SINGAPORE | SINGAPORE |
Short List
|
||
MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF / FOOTBALL CLUB |
MEMAC OGILVY LABEL TUNISIA Tunis | TUNISIA |
Silver Lion
|
||
THE TALKING SHOE MOBILE APP GOOGLE / ADVERTISING |
72ANDSUNNY Los Angeles | USA |
Short List
|
||
NATALIA PROJECT CIVIL RIGHTS DEFENDERS / GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS AT RISK |
RBK COMMUNICATION Stockholm | SWEDEN |
Silver Lion
|
||
THE TRACK-LIST GUEST LIST BONNIER ART GALLERY / ART GALLERY |
DDB STOCKHOLM | SWEDEN |
Short List
|
||
INSTAGRAM MENU COMODO / COMODO MENU |
RAUL X MIHAI X MIHNEA Brooklyn | USA |
Bronze Lion
|
||
NIMBLETANK – A NEW BREED OF WEBSITE FOR A NEW BREED OF AGENCY NIMBLETANK / NIMBLETANK |
NIMBLETANK London | UNITED KINGDOM |
Silver Lion
|
||
SCRABBLE WIFI MATTEL / SCRABBLE |
OGILVY FRANCE Paris | FRANCE |
Silver Lion
|
||
BACK TO VINYL KONTOR RECORDS / KONTOR RECORDS |
OGILVYACTION Düsseldorf | GERMANY |
Short List
|
||
BACK TO LIFE CANAL+ / LES REVENANTS |
BETC Paris | FRANCE |
Short List
|
||
#WINAGAINSTTHEELEMENTS# NIKE CHINA / NIKE RUNNING |
AKQA Shanghai | CHINA |
Bronze Lion
|
||
FREE THE FORCED! UNITED NATIONS ASSOCIATION OF GERMANY / UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE |
CHEIL GERMANY Schwalbach | GERMANY |
Gold Lion
|
||
HASHTAG KILLER WATER IS LIFE / WATER IS LIFE (NON PROFIT) |
DDB NEW YORK | USA |
Short List
|
||
KETTLER S-FIT APP KETTLER / KETTLER RACER S |
ICONMOBILE GROUP Berlin | GERMANY |
Short List
|
||
PERFECT PACE ASICS / APP |
BORGHI/LOWE São Paulo | BRAZIL |
Short List
|
||
THE RECORD RE-CALCULATOR McDONALD’S SWEDEN / HAPPY MEAL |
DDB STOCKHOLM | SWEDEN |
Short List
|
||
BLUETOOTH DIAPER ALERT P&G / HIPOGLOS AMENDOAS ANTI-RASH CREAM |
AFRICA Sao Paulo | BRAZIL |
Short List
|
||
GROUP ALARM YILI MILK / GULIDUO MILK |
CHEIL OPENTIDE Beijing | CHINA |
Short List
|
||
UNIQLO WAKE UP UNIQLO / UNIQLO |
PROJECTOR Tokyo | JAPAN |
Bronze Lion
|
||
MURPHY’S WHEN IT RAINS IT POURS HEINEKEN IRELAND / MURPHY’S IRISH STOUT |
PUBLICIS DUBLIN Dublin | IRELAND |
Bronze Lion
|
||
DESIGNATED TEXTER SAB MILLER / SALVAVIDA |
4AM SAATCHI & SAATCHI Tegucigalpa | HONDURAS |
Short List
|
||
SECRET FISHING SPOTS HUTCHWILCO / SAFETY EQUIPMENT |
DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
Bronze Lion
|
||
OLD PHONES GIVE NEW LIFE SINGTEL / PROJECT SILVERLINE, A CORPORATE SOCIAL RESPONSIBILITY INITIATIVE |
OGILVY & MATHER SINGAPORE | SINGAPORE |
Gold Lion
|
||
DRIVE AWAKE PTT / COFFEE SHOP |
BBDO PROXIMITY THAILAND Bangkok | THAILAND |
Silver Lion
|
||
WEATHER TO WAKE METSERVICE / METEOROLOGICAL SERVICE |
Y&R NZ Wellington | NEW ZEALAND |
Bronze Lion
|
||
GET CASH RBS / BANK |
SAPIENTNITRO London | UNITED KINGDOM |
Gold Lion
|
||
GROLSCH PHOTO MACHINES GROLSCH / GROLSCH BEER |
NAKED COMMUNICATIONS Stockholm | SWEDEN |
Short List
|
||
SCORECLEANER DOREMIR / SCORECLEANER NOTES |
MOBIENTO Stockholm | SWEDEN |
Gold Lion
|
||
SUPER HEROES MOVIE MAKER LEGO SYSTEMS / LEGO DC UNIVERSE SUPER HEROES |
PEREIRA & O’DELL San Francisco | USA |
Short List
|
||
CALVIN HARRIS 18 MONTHS COLUMBIA RECORDS / CALVIN HARRIS 18 MONTHS ALBUM LAUNCH |
WE MAKE AWESOME SH | UNITED KINGDOM |
Short List
|
||
KAIZERVIRUS KAIZERS ORCHESTRA / VIOLETA VIOLETA VOL.3 |
ANORAK Oslo | NORWAY |
Silver Lion
|
||
MASTERCARD MIYAMO MASTERCARD / MASTERCARD MIYAMO |
R/GA New York | USA |
Silver Lion
|
||
SAVING YOUR FUTURE YAHOO JAPAN CORPORATION / DISASTER ALERT APP |
YAHOO Tokyo | JAPAN |
Short List
|
||
BHF – MINI VINNIE THE BRITISH HEART FOUNDATION / CHARITY |
GREY LONDON | UNITED KINGDOM |
Bronze Lion
|
||
SECOND LIFE APPS REBORN / ORGAN DONATION FOUNDATION |
DUVAL GUILLAUME MODEM Antwerp | BELGIUM |
Gold Lion
|
||
MISSING CHILDREN BAOBEIHUIJIA.COM – ‘BABY BACK HOME’ VOLUNTEERS ASSOCIATION / MISSING CHILDREN MOBILE SEARCH APPLICATION |
JWT BEIJING | CHINA |
Gold Lion
|
||
LEVEL .06 SYSTEMBOLAGET / THE SWEDISH ALCOHOL RETAIL MONOPOLY |
FORSMAN & BODENFORS Gothenburg | SWEDEN |
Bronze Lion
|
||
THE SINGING ALPHABET THE MINISTRY OF LETTERS / OPERATION ALPHABET |
MOTHER London | UNITED KINGDOM |
Short List
|
||
FLY DELTA DELTA AIR LINES / AIR TRAVEL |
AKQA New York | USA |
Bronze Lion
|
||
WWF TOGETHER WORLD WILDLIFE FUND / WORLD WILDLIFE FUND |
AKQA Washington | USA |
Bronze Lion
|
||
NECOMIMI DENTSU,INC. / NECOMIMI |
DENTSU Tokyo | JAPAN |
Bronze Lion
|
||
CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY |
THE MARTIN AGENCY Richmond | USA |
Silver Lion
|
||
THE SOCIAL HOME TOUR CARVALHO HOSKEN / CARVALHO HOSKEN |
ARTPLAN Rio de Janeiro | BRAZIL |
Short List
|
||
TOOTHBRUSH GAMES LZG – NATIONAL GERMAN CENTRE FOR HEALTH INFORMATION / APPLICATION FOR EDUCATION |
OGILVY GERMANY Frankfurt | GERMANY |
Bronze Lion
|
||
QUATTRO EXPERIENCE AUDI / QUATTRO |
ZULU ALPHA KILO Toronto | CANADA |
Short List
|
||
JACKFLUSH BRAHVA BRAHVA BEER / BRAHVA BEER |
EL TAIER / TRIBU DDB Guatemala City | GUATEMALA |
Silver Lion
|
||
STREET QUEST VOLKSWAGEN / CORPORATE |
OGILVY & MATHER CAPE TOWN | SOUTH AFRICA |
Short List
|
||
WORLD WIDE MAZE GOOGLE / WORLD WIDE MAZE |
PARTY Tokyo | JAPAN |
Gold Lion
|
||
TOUR DU SOFA SKODA / SKODA |
ACHTUNG! Amsterdam | THE NETHERLANDS |
Bronze Lion
|
||
THE BRIGHTEST ONLINE AD LUPINE LIGHTING SYSTEMS // BIKE DIGITAL / OUTDOOR HELMET/CYCLING LAMPS // MOUNTAINBIKE SPECIAL INTEREST MAGAZINE |
PUBLICIS MUNICH | GERMANY |
Bronze Lion
|
||
SCREENSHOT AUDI / AUDI R8 |
ALMAPBBDO São Paulo | BRAZIL |
Bronze Lion
|
||
INSTAGRAM TAKEOVER SWISS INTERNATIONAL AIRLINES / SWISS INTERNATIONAL AIRLINES |
SERVICEPLAN Munich | GERMANY |
Short List
|
||
CRASH PEUGEOT / SAFE DRIVING |
Y&R SÃO PAULO | BRAZIL |
Silver Lion
|
||
|
|||||
TXTBKS SMART COMMUNICATIONS / SMART PUBLIC AFFAIRS |
DDB DM9JAYMESYFU Makati City | THE PHILIPPINES |
Grand Prix
|
||
SOS BY SMS OBRA DO BERCO / OBRA DO BERCO – PRO BONO DAYCARE FOR CHILDREN |
DDB BRASIL São Paulo | BRAZIL |
Bronze Lion
|
||
EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER / EASY WAY SUBTITLES SERVICE |
LODUCCA São Paulo | BRAZIL |
Bronze Lion
|
||
FREE THE FORCED! UNITED NATIONS GERMAN CHAPTER / UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE |
CHEIL GERMANY Schwalbach | GERMANY |
Silver Lion
|
||
SECRET FISHING SPOTS HUTCHWILCO / SAFETY EQUIPMENT |
DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
Silver Lion
|
||
THE LET’S CAFE MY LATTE ART PROJECT FAMILY MART / LET’S CAFE |
JWT TAIWAN Taipei | CHINESE TAIPEI |
Short List
|
||
MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF / FOOTBALL CLUB |
MEMAC OGILVY LABEL TUNISIA Tunis | TUNISIA |
Silver Lion
|
||
MISSING CHILDREN BAOBEIHUIJIA.COM – ‘BABY BACK HOME’ VOLUNTEERS ASSOCIATION / MISSING CHILDREN MOBILE SEARCH APPLICATION |
JWT BEIJING | CHINA |
Silver Lion
|
||
WORLD WIDE MAZE GOOGLE / WORLD WIDE MAZE |
PARTY Tokyo | JAPAN |
Silver Lion
|
||
OLD PHONES GIVE NEW LIFE SINGTEL / PROJECT SILVERLINE, A CORPORATE SOCIAL RESPONSIBILITY INITIATIVE |
OGILVY & MATHER SINGAPORE | SINGAPORE |
Short List
|
||
BIRDSEYE DE-DE / EMAIL APPLICATION |
DE-DE New York | USA |
Short List
|
||
WWF TOGETHER WORLD WILDLIFE FUND / WORLD WILDLIFE FUND |
AKQA Washington | USA |
Silver Lion
|
||
CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY |
THE MARTIN AGENCY Richmond | USA |
Bronze Lion
|
||
CALENDARWATCH DENKWERK / CALENDARWATCH |
DENKWERK Cologne | GERMANY |
Short List
|
||
SINGULAR MASTERPIECE VOLKSWAGEN / VOLKSWAGEN PHAETON |
OGILVY BEIJING | CHINA |
Short List
|
||
MIRRORWORLD CORNELIA FUNKE / IPAD APP |
MIRADA Los Angeles | USA |
Silver Lion
|
||
WWF TOGETHER WORLD WILDLIFE FUND / WORLD WILDLIFE FUND |
AKQA New York | USA |
Bronze Lion
|
||
KETTLER S-FIT APP KETTLER / KETTLER RACER S |
ICONMOBILE GROUP Berlin | GERMANY |
Short List
|
||
CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY |
THE MARTIN AGENCY Richmond | USA |
Gold Lion
|
||
THE WORLD’S FIRST INTERACTIVE OBITUARY FUNERARIAS J. GARCIA LOPEZ / FUNERARIAS J. GARCIA LOPEZ |
GANEM GROUP Mexico City | MEXICO |
Short List
|
||
PENGUIN NAVI SUNSHINE CITY CORPORATION / SUNSHIN AQUARIUM |
HAKUHODO Tokyo | JAPAN |
Bronze Lion
|
||
MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF / FOOTBALL CLUB |
MEMAC OGILVY LABEL TUNISIA Tunis | TUNISIA |
Short List
|
||
YOUR KIDS FIRST EMAIL MAILY / YOUR KIDS FIRST EMAIL |
FONK Amsterdam | THE NETHERLANDS |
Short List
|
||
MOBILE ORCHESTRA AKQA / PRODUCT |
AKQA New York | USA |
Short List
|
||
FLY DELTA DELTA AIR LINES / AIR TRAVEL |
AKQA Washington | USA |
Short List
|
||
MIRRORWORLD CORNELIA FUNKE / IPAD APP |
MIRADA Los Angeles | USA |
Short List
|