51 absolutely incredible online campaigns [Cannes Lions]

Cannes Cyber Lion

Online advertising’s been with us for a good while now. No longer an emerging player, more money is now spent on it than on print advertising in the US and this year eMarketer estimates that the global advertising market will be worth over US$116-billion.

No ad to show here.

But all that money means it’s an increasingly competitive space too. It’s also constantly evolving. One minute banner ads are the flavour of the week, next thing people are lamenting their demise (although they don’t seem to have become any more scarce on the sites I visit, so maybe not). These are just two factors that have made building a standout online campaign incredibly challenging.

Just because your campaign looks good, doesn’t mean it’s effective or that people will remember it. That requires real innovation and pushing the boundaries of what’s possible on the web. Take the Oreo Daily Twist campaign from Draft FCB, USA for instance. A Grand Prix Cyber Lion winner at this year’s Cannes Lions awards, the campaign saw the agency release 100 ads in 100 days each giving an “Oreo Twist” to current news events.

The results speak for themselves: The Oreo Facebook page was viewed 433-million times during the campaign and there were at least 2 600 stories mentioning it.

But it’s not just agencies in developed countries doing great things. Ogilvy Brazil for instance underlined that country’s rapid rise as an online advertising powerhouse with a Gold Lion for its Dove Real Beauty Sketches. Yup, that’s right, the most watched video ad in history was conceived and developed in Brazil.

Another innovative campaign from the smaller Brazilian agency Luducca meanwhile combined closed captioning technology with Google to provide subtitles for Brazilian TV in any language. It took home a Silver Lion.

The Cannes Lions International Festival of Creativity has been around since 1954 and includes seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders. Below are the shortlisted entrants in the Cyber category, with the 51 winners highlighted:

Title Advertiser/Client Product/Service Entrant Company Country Award


A01 Foods & Drinks

SECRET PLACE
NESTLE WATERS / PERRIER
OGILVY FRANCE Paris FRANCE
Bronze Lion
V ROBBERS
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Short List
THE MOVIE OUT HERE
LABATT BREWERIES OF CANADA / KOKANEE
GRIP LIMITED Toronto CANADA
Silver Lion


A02 Automotive Products & Services

HELLO AGAIN
LINCOLN MOTOR COMPANY / LINCOLN MKZ
HUDSON ROUGE New York USA
Gold Lion
ELECTRIPHOBIA
MITSUBISHI CANADA / I-MIEV
john st. Toronto CANADA
Bronze Lion
STREET QUEST
VOLKSWAGEN / CORPORATE
OGILVY & MATHER CAPE TOWN SOUTH AFRICA
Short List
AFFORD TO LIVE AGAIN
RENAULT / CARCULATOR
PUBLICIS DUBLIN Dublin IRELAND
Short List


A03 Cosmetics, Beauty & Toiletries

THE ART OF MAKING ROOM
INDUSTRIE CARTARIE TRONCHETTI / FOXY
LOWE PIRELLA FRONZONI Milan ITALY
Short List
SINGING IN THE SHOWER COMMUNITY. SOCIAL KARAOKE
BEIERSDORF / NIVEA SHOWER GELS
ISD GROUP Kyiv UKRAINE
Short List


A04 Clothing, Footwear & Accessories

GEOX AMPHIBIOX
GEOX / AMPHIBIOX URBAN WATERPROOF SHOES
SMFB Oslo NORWAY
Gold Lion


A05 Other Consumer Products (including Durable Goods)

A GIFT THAT MONEY CAN’T BUY FROM AT&T
AT&T / AT&T
BBDO NEW YORK USA
Short List


A06 Financial Services

THE CHALLENGE LAB
PRUDENTIAL / PRUDENTIAL FINANCIAL
DROGA5 New York USA
Silver Lion
THE GAP IN THE MARKET
KBC / KBC ENTREPRENEURS
TBWA\BELGIUM Brussels BELGIUM
Short List


A07 Travel, Entertainment & Leisure

THIS EXQUISITE FOREST
GOOGLE/TATE MODERN / GOOGLE
GOOGLE CREATIVE LAB New York USA
Short List
WEB LAB
GOOGLE / GOOGLE CHROME
GOOGLE CREATIVE LAB London UNITED KINGDOM
Silver Lion
JAM WITH CHROME
GOOGLE / GOOGLE CHROME
GOOGLE UK London UNITED KINGDOM
Bronze Lion
METROPOLE TWEETPHONY
METROPOLE ORKEST / METROPOLE ORKEST
HAVAS WORLDWIDE AMSTERDAM THE NETHERLANDS
Silver Lion


A08 Retail & E-Commerce, including Restaurants

BUILT
EBAY / MOTORS
VENABLES BELL & PARTNERS San Francisco USA
Bronze Lion
1440 PROJECT
RECREATIONAL EQUIPMENT / REI
BBDO ATLANTA USA
Short List


A09 Publications & Media

GOLDEN CHAINS
ALB / MUSIC VIDEO
CLM BBDO Boulogne-Billancourt FRANCE
Silver Lion
PERFUME GLOBAL SITE PROJECT
UNIVERSAL MUSIC LLC / PERFUME
RHIZOMATIKS Tokyo JAPAN
Silver Lion


A11 Advertising & Media

ONE TWENTY THREE WEST WEBSITE
ONE TWENTY THREE WEST / ADVERTISING AND DESIGN AGENCY
123 WEST Vancouver CANADA
Bronze Lion


A12 Commercial Public Services

BUILD WITH CHROME
GOOGLE AUSTRALIA / CHROME
M&C SAATCHI/MARK Sydney AUSTRALIA
Short List
EASY WAY SUBTITLES
EASY WAY LANGUAGE CENTER / LANGUAGE CENTER
LODUCCA São Paulo BRAZIL
Silver Lion
THE PARCEL MEMORY
THE SWEDISH POST / NATIONAL POSTAL SERVICE
ÅKESTAM HOLST Stockholm SWEDEN
Bronze Lion
COLOR PLUS CITY
GOOGLE / GOOGLE+, GOOGLE MAPS
CUBOCC São Paulo BRAZIL
Short List


A13 Charities, Public Health & Safety, Public Awareness Messages

TROY DAVIS – I AM ALIVE
ALIVE – COALITION TO ABOLISH THE DEATH PENALTY / ALIVE – COALITION TO ABOLISH THE DEATH PENALTY
SERVICEPLAN Munich GERMANY
Short List
INTO THE ARCTIC
GREENPEACE / INFORMATION
HELLO MONDAY Aarhus C DENMARK
Bronze Lion
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS / AWARENESS AND DONATION DRIVE
REACTIVE Melbourne AUSTRALIA
Short List
FAKTUM HOTELS
FAKTUM / CHARITY
FORSMAN & BODENFORS Gothenburg SWEDEN
Bronze Lion
CARLY’S CAFE
CARLY FLEISCHMANN / PRODUCT
john st. Toronto CANADA
Silver Lion
CLOUDS OVER CUBA
THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY
THE MARTIN AGENCY Richmond USA
Gold Lion
HEALING HISTORIES
W.K. KELLOGG FOUNDATION / W.K. KELLOGG FOUNDATION AMERICA HEALING PROGRAM
WEBER SHANDWICK New York USA
Short List
#DAMMIPIÙVOCE – TURN UP MY VOICE
COORDOWN ONLUS / WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan ITALY
Short List


A14 Corporate Information

OUR FOOD. YOUR QUESTIONS
McDONALD’S CANADA / McDONALD’S
TRIBAL DDB TORONTO CANADA
Gold Lion
TOKYO CITY SYMPHONY
MORI BUILDING CO. / ROPPONGIHILLS
HAKUHODO Tokyo JAPAN
Silver Lion
WHY WAIT UNTIL IT’S TOO LATE?
FUNERAL INSURANCE COMPANY DELA / DELA BRAND
OGILVY & MATHER AMSTERDAM THE NETHERLANDS
Short List
IMMORTAL FANS
SPORT CLUB RECIFE / FOOTBALL CLUB
OGILVY BRASIL São Paulo BRAZIL
Short List


B01 Best Digitally Led Integrated Campaign

THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Short List
EVERY BEAT MATTERS INTEGRATED DIGITAL CAMPAIGN
SAVE THE CHILDREN / SAVE THE CHILDREN
BBDO NEW YORK USA
Short List
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Lion
PARDON ME
GREY POUPON / GREY POUPON
CP+B Boulder USA
Short List
LAUNCH OF THE NEW VOLVO FH
VOLVO GROUP SWEDEN / THE NEW VOLVO FH
FORSMAN & BODENFORS Gothenburg SWEDEN
Bronze Lion
YOUTUBE SPACE LAB
GOOGLE / YOUTUBE
GOOGLE CREATIVE LAB London UNITED KINGDOM
Short List
OUR FOOD. YOUR QUESTIONS
McDONALD’S CANADA / McDONALD’S
TRIBAL DDB TORONTO CANADA
Bronze Lion
THE BEAUTY INSIDE
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
PEREIRA & O’DELL San Francisco USA
Grand Prix
PUDDING DROP
JELLO / JELLO
CP+B Boulder USA
Short List
FOLLOW2UNFOLLOW
PUERTO RICO GOVERNMENT / CORRECTIONAL AND REHABILITATION DEPARTMENT
STARCOM MEDIAVEST GROUP San Juan PUERTO RICO
Short List
THE CHANCE
NIKE / FOOTBALL
AKQA London UNITED KINGDOM
Silver Lion
APOLLO CAMPAIGN
AXE / LYNX
BBH London UNITED KINGDOM
Short List
PROMETHEUS MARKETING CAMPAIGN
TWENTIETH CENTURY FOX / PROMETHEUS
RSA FILMS London UNITED KINGDOM
Bronze Lion
THE CHALLENGE LAB
PRUDENTIAL / PRUDENTIAL FINANCIAL
DROGA5 New York USA
Short List
PEACE & POST
MUSEUM OF MEMORY & TOLERANCE / MUSEUM OF MEMORY & TOLERANCE
OGILVY & MATHER Mexico City MEXICO
Short List


C03 Interactive

SPREAD THE WEB
TEDX / TEDX
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
Short List


C07 Other Rich Media

WOLFDOG – XBOX CALL OF DUTY
OLD SPICE / OLD SPICE
WIEDEN+KENNEDY Portland USA
Short List


D01 Best Copywriting

CLOUDS OVER CUBA
THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY
THE MARTIN AGENCY Richmond USA
Silver Lion
SUSAN GLENN
UNILEVER / AXE
BBH NEW YORK USA
Silver Lion
THE BEAUTY INSIDE
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
PEREIRA & O’DELL San Francisco USA
Gold Lion


D02 Best Music/Sound Design

THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Bronze Lion
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Lion
CLOUDS OVER CUBA
THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY
THE MARTIN AGENCY Richmond USA
Bronze Lion
HELLO AGAIN
LINCOLN MOTOR COMPANY / LINCOLN MKZ
HUDSON ROUGE New York USA
Gold Lion
MY TIME IS NOW
NIKE / NIKE
FACTORY STUDIOS London UNITED KINGDOM
Short List


D03 Animation

DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Lion
THE V MOTION PROJECT – CAN’T HELP MYSELF
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Short List
SBB TRICKYTRACKS
SBB, THE SWISS RAILWAY / GLEIS7
MAXOMEDIA Bern SWITZERLAND
Bronze Lion
THE MONSTER
ING DIRECT / ING DIRECT
OGILVYONE Madrid SPAIN
Silver Lion


D04 Interface & Navigation

THE SOUND OF CREATION
PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Silver Lion
GOLDEN CHAINS
ALB / MUSIC VIDEO
CLM BBDO Boulogne-Billancourt FRANCE
Short List
SECRET PLACE
NESTLE WATERS / PERRIER
OGILVY FRANCE Paris FRANCE
Bronze Lion
THE GIF ME MORE PARTY
MTV MOBILE EUROPE (VIACOM) / MTV MOBILE
BUZZMAN Paris FRANCE
Short List
MIXSHAPE
MICROSOFT / MIXSHAPE
BEATTIE McGUINNESS BUNGAY London UNITED KINGDOM
Short List
THE DIGITAL CREATIVITY GUIDEBOOK
GOOGLE / CREATIVE SANDBOX
ADAM&EVEDDB London UNITED KINGDOM
Short List
JAM WITH CHROME
GOOGLE / GOOGLE CHROME
GOOGLE CREATIVE LAB London UNITED KINGDOM
Short List
1440 PROJECT
RECREATIONAL EQUIPMENT / REI
BBDO ATLANTA USA
Short List


D05 User experience

GOLDEN CHAINS
ALB / MUSIC VIDEO
CLM BBDO Boulogne-Billancourt FRANCE
Short List
GEOX AMPHIBIOX
GEOX / AMPHIBIOX URBAN WATERPROOF SHOES
SMFB Oslo NORWAY
Bronze Lion
WEB HIKING
RHAETISCHE BAHN / RHAETISCHE BAHN
JUNG von MATT/LIMMAT Zürich SWITZERLAND
Bronze Lion
SECRET PLACE
NESTLE WATERS / PERRIER
OGILVY FRANCE Paris FRANCE
Bronze Lion
CLOUDS OVER CUBA
THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY
THE MARTIN AGENCY Richmond USA
Gold Lion
MIMEISTHAI
TEDX SYDNEY / TEDX
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
HELLO AGAIN
LINCOLN MOTOR COMPANY / LINCOLN MKZ
HUDSON ROUGE New York USA
Bronze Lion
FLAVORPRINT
MCCORMICK / MCCORMICK FLAVORPRINT
R/GA New York USA
Bronze Lion
WEB LAB
GOOGLE / GOOGLE CHROME
GOOGLE CREATIVE LAB London UNITED KINGDOM
Short List
THE 2013 IKEA CATALOG APPLICATION
INTER IKEA SYSTEMS / IKEA
McCANN ERICKSON New York USA
Short List
WINDOW SHOPPING
ADIDAS / ADIDAS NEO
TBWA\HELSINKI FINLAND
Silver Lion
THE HIGHEST GOAL
ADIDAS JAPAN K.K. / FOOTBALL
TBWA\HAKUHODO Tokyo JAPAN
Short List
ONENIKE
NIKE / NIKE.COM
R/GA New York USA
Short List
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
NORTH KINGDOM Skelleftea SWEDEN
Short List
ANYTIME. ANYWHERE
DEFENCE FORCE RECRUITING / AUSTRALIAN AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Lion
NIKE+ KINECT TRAINING
NIKE / FITNESS TITLE FOR XBOX 360
AKQA London UNITED KINGDOM
Gold Lion
MY TIME IS NOW
NIKE / FOOTBALL
WIEDEN+KENNEDY London UNITED KINGDOM
Bronze Lion
LIVE TWITTER FILM ‘UNDER CONTROL’
DUTCH FILM FESTIVAL / DUTCH FILM FESTIVAL 2012
WOEDEND! Amsterdam THE NETHERLANDS
Silver Lion


D06 Illustration and Graphic Design

HITCHHIKE WITH A LIKE
VOLKSWAGEN / 21ST CENTURY BEETLE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Short List
TROY DAVIS – I AM ALIVE
ALIVE – COALITION TO ABOLISH THE DEATH PENALTY / ALIVE – COALITION TO ABOLISH THE DEATH PENALTY
SERVICEPLAN Munich GERMANY
Bronze Lion
GEOX AMPHIBIOX
GEOX / AMPHIBIOX URBAN WATERPROOF SHOES
SMFB Oslo NORWAY
Short List
GREETING CARD 2013
HAVAS PARIS / GREETING CARD 2013
HAVAS WORLDWIDE PARIS FRANCE
Short List
ATP PERSPECTIVE
GMODELO / CORONA BEER
JWT SPAIN Madrid SPAIN
Short List
JAM WITH CHROME
GOOGLE / GOOGLE CHROME
GOOGLE UK London UNITED KINGDOM
Short List
KLM SPACE
KLM ROYAL DUTCH AIRLINES / KLM ROYAL DUTCH AIRLINES
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Bronze Lion


D07 Photography

GEOX AMPHIBIOX
GEOX / AMPHIBIOX URBAN WATERPROOF SHOES
SMFB Oslo NORWAY
Silver Lion
FAKTUM HOTELS
FAKTUM / CHARITY
FORSMAN & BODENFORS Gothenburg SWEDEN
Silver Lion


D08 Best Video

GOLDEN CHAINS
ALB / MUSIC VIDEO
CLM BBDO Boulogne-Billancourt FRANCE
Short List
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Lion
DREAM
LOUIS VUITTON / CORE VALUES
OGILVY FRANCE Paris FRANCE
Short List
STRIPPED SCREW
LOWE’S / LOWE’S
BBDO NEW YORK USA
Bronze Lion
REAL BEAUTY SKETCHES
UNILEVER / DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Bronze Lion
CLOUDS OVER CUBA
THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY
THE MARTIN AGENCY Richmond USA
Bronze Lion
THE BEAUTY INSIDE
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
PEREIRA & O’DELL San Francisco USA
Silver Lion


D09 Best Use of Technology

STANLEY PIANO
DIGITAL KITCHEN / CAPITOL HILL MUSIC FESTIVAL
DIGITAL KITCHEN Chicago USA
Short List
GOLDEN CHAINS
ALB / MUSIC VIDEO
CLM BBDO Boulogne-Billancourt FRANCE
Short List
TELEKINIZE THE RAINBOW
SKITTLES / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Lion
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS / AWARENESS AND DONATION DRIVE
REACTIVE Melbourne AUSTRALIA
Bronze Lion
WEB LAB
GOOGLE / GOOGLE CHROME
GOOGLE CREATIVE LAB London UNITED KINGDOM
Short List
JAM WITH CHROME
GOOGLE / GOOGLE CHROME
GOOGLE UK London UNITED KINGDOM
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze Lion


E01 Branded utility/tool (for digital)

TOOLPOOL
MALMÖ JÄRNHANDEL (MALMÖ HARDWARE STORE) / HARDWARE STORE
THE FAN CLUB Malmo SWEDEN
Bronze Lion
JAM WITH CHROME
GOOGLE / GOOGLE CHROME
GOOGLE CREATIVE LAB London UNITED KINGDOM
Short List
VOICE BANK
EL TIEMPO NEWSPAPER / EL TIEMPO WEB
SANCHO BBDO Bogotá COLOMBIA
Bronze Lion
SWEDENS LARGEST ENERGY EXPERIMENT
E.ON / ENERGY
FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
FLAVORPRINT
MCCORMICK / MCCORMICK FLAVORPRINT
R/GA New York USA
Silver Lion
THE TRAIN SWITCH
SWEBUS / LONG DISTANCE BUS COMPANY
ÅKESTAM HOLST Stockholm SWEDEN
Bronze Lion
DOTS MAP
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
Short List


E02 Community Applications

THE BULLYING SIMULATOR
FRIENDS / ANTI-BULLYING ORGANISATION
LOWE BRINDFORS Stockholm SWEDEN
Short List
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK VOLUNTEER / ONLINE VOLUNTEER SEARCH
LEO BURNETT MELBOURNE AUSTRALIA
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
Short List
GROLSCH PHOTO MACHINES
GROLSCH / GROLSCH BEER
NAKED COMMUNICATIONS Stockholm SWEDEN
Short List
THE GITCHHIKER
STANFIELD’S / UNDERWEAR
john st. Toronto CANADA
Short List
UNICEF TAP PROJECT 2013
U.S. FUND FOR UNICEF / TAP PROJECT
DROGA5 New York USA
Bronze Lion
A BARREL OF MAES FOR EVERYONE WITH THE NAME MAES
MAES (HEINEKEN GROUP) / MAES
TBWA\BELGIUM Brussels BELGIUM
Short List
SEND YOUR FACEBOOK PROFILE TO CAPE TOWN
CAPE TOWN TOURISM / CAPE TOWN
OGILVY & MATHER CAPE TOWN SOUTH AFRICA
Short List
THE BEAUTY INSIDE
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
PEREIRA & O’DELL San Francisco USA
Silver Lion
#DRAWATWEET
TURNER / BOOMERANG
CIRCUS DF Mexico City MEXICO
Bronze Lion
NIKE+ BRITISH 10K
NIKE / NIKE+
AKQA London UNITED KINGDOM
Short List


E03 Games

BUG RUN
VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN BEETLE
DDB STOCKHOLM SWEDEN
Short List
TELEKINIZE THE RAINBOW
SKITTLES / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Lion
WORLD WIDE MAZE
GOOGLE / WORLD WIDE MAZE
PARTY Tokyo JAPAN
Short List
STREET QUEST
VOLKSWAGEN / CORPORATE
OGILVY & MATHER CAPE TOWN SOUTH AFRICA
Short List
DIKEMBE MUTOMBO’S 4 ½ WEEKS TO SAVE THE WORLD
OLD SPICE / OLD SPICE CHAMPION
WIEDEN+KENNEDY Portland USA
Short List


E04 Other Digital Channels

THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Bronze Lion
TREE CONCERT
BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION
BBDO GERMANY Berlin GERMANY
Bronze Lion
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS / AWARENESS AND DONATION DRIVE
REACTIVE Melbourne AUSTRALIA
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze Lion
WINDOW SHOPPING
ADIDAS / ADIDAS NEO
TBWA\HELSINKI FINLAND
Gold Lion
NATALIA PROJECT
CIVIL RIGHTS DEFENDERS / GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS AT RISK
RBK COMMUNICATION Stockholm SWEDEN
Short List
NEUROGOLF
HSBC / HSBC WOMEN’S CHAMPIONSHIP 2013
J. WALTER THOMPSON SINGAPORE Singapore SINGAPORE
Short List
ENTER THE GAME
KONAMI / VIDEOGAMES/DURABLE GOODS
HAVAS SPORTS & ENTERTAINMENT Madrid SPAIN
Silver Lion


F02 Viral Marketing

DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Lion
HASHTAG KILLER
WATER IS LIFE / WATER IS LIFE (NON PROFIT)
DDB NEW YORK USA
Short List
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER / DUREX
HAVAS WORLDWIDE AUSTRALIA North Sydney AUSTRALIA
Short List
8 MILLION PROTAGONISTS
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER
LEO BURNETT NEW YORK USA
Short List
IBMBLR
IBM / IBM
OGILVY NEW YORK USA
Short List
THE POOP TWEET
SMART USA / SMART CAR
RAZORFISH New York USA
Short List
THUNDERCLAP
DE-DE / THUNDERCLAP – SOCIAL MEDIA TECHNOLOGY
DE-DE New York USA
Silver Lion
MEAN STINKS
PROCTER & GAMBLE / SECRET DEODORANT
LEO BURNETT CHICAGO USA
Short List
DRIVING DOGS
SPCA / MINI NEW ZEALAND / PUBLIC AWARENESS / PET ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Lion
THE BEAUTY INSIDE YOUTUBE CHANNEL
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
PEREIRA & O’DELL San Francisco USA
Short List
#SCRIBEBILLBOARD
GRUPO PAPELERO SCRIBE / SCRIBE
VIVA LA DOBLEVIDA Mexico City MEXICO
Short List
OREO DAILY TWIST
MONDELEZ INTERNATIONAL / OREO
DRAFTFCB New York USA
Grand Prix
NIKE GREATNESS
NIKE / NIKE
WIEDEN+KENNEDY Shanghai CHINA
Bronze Lion
UNIQLO STORMS PINTEREST
UNIQLO / UNIQLO DRY MESH
FIRSTBORN New York USA
Short List
THE OREO BLACKOUT TWEET
MONDELEZ INTERNATIONAL / OREO
360i New York USA
Bronze Lion
#THERETURN
ADIDAS / SPORTS FOOTWEAR AND APPAREL
ROUNDARCH ISOBAR Chicago USA
Short List
LA CARNITA
LA CARNITA / POP-UP TACOS
ONEMETHOD Toronto CANADA
Short List
GET IT DONE IN A DAY
GET IT DONE / CHARITY/FUNDRAISER
PHILIP&HUGO Amsterdam THE NETHERLANDS
Short List
OBAMA FOR AMERICA FOR ALL CAMPAIGN
OBAMA FOR AMERICA / OBAMA FOR AMERICA
SS+K New York USA
Short List


G01 Video

DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Lion
REAL BEAUTY SKETCHES
UNILEVER / DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Gold Lion
DON’T COVER IT UP
REFUGE / REFUGE
BBH London UNITED KINGDOM
Bronze Lion
FPS RUSSIA: PROTOTYPE QUADROTOR WITH MACHINE GUN!
ACTIVISION PUBLISHING / CALL OF DUTY: BLACK OPS II
72ANDSUNNY Los Angeles USA
Short List
THE REPLACER
ACTIVISION PUBLISHING / CALL OF DUTY: BLACK OPS II
72ANDSUNNY Los Angeles USA
Short List
THE REPLACERS
ACTIVISION PUBLISHING / CALL OF DUTY: BLACK OPS II
72ANDSUNNY Los Angeles USA
Short List
A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE
IBM / IBM RESEARCH
OGILVY NEW YORK USA
Bronze Lion
OREO SEPARATOR MACHINE #1 – CREATOR: PHYSICIST DAVID NEEVEL
OREO / OREO COOKIE
WIEDEN+KENNEDY Portland USA
Short List
BEER CHASE
CARLTON & UNITED BREWERIES / CARLTON DRAUGHT
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
THE TRUTH
SCA / BODYFORM
RUBBER REPUBLIC Bristol UNITED KINGDOM
Gold Lion
BUYRAL
JOHN ST. / VIRAL VIDEOS
john st. Toronto CANADA
Short List
BUBBA’S HOVER
OAKLEY / OAKLEY GOLF
THINKMODO New York USA
Short List
THE CANDITATE
HEINEKEN INTERNATIONAL / HEINEKEN
PUBLICIS ITALY Milan ITALY
Short List
THE CHASE FILM
GREY POUPON / GREY POUPON
CP+B Boulder USA
Short List
POKER
CARLSBERG / CARLSBERG
DUVAL GUILLAUME MODEM Antwerp BELGIUM
Short List
UNCLE DREW
PEPSI / PEPSI MAX
THE MARKETING ARM Dallas USA
Short List
TEST DRIVE
PEPSI / MAX
TBWA\CHIAT\DAY Los Angeles USA
Short List
CENTAUR
TRUE FRUITS / TRUE FRUITS SMOOTHIES
BBDO GERMANY Düsseldorf GERMANY
Short List
MERMAID
TRUE FRUITS / TRUE FRUITS SMOOTHIES
BBDO GERMANY Düsseldorf GERMANY
Short List
SURFER
TRUE FRUITS / TRUE FRUITS SMOOTHIES
BBDO GERMANY Düsseldorf GERMANY
Bronze Lion
DIGITAL LULLABY
LOTTE CO. / CAFCA
SIX Tokyo JAPAN
Bronze Lion
HELP A CHILD REACH 5
UNILEVER / LIFEBUOY
LOWE + PARTNERS London UNITED KINGDOM
Short List
DRIVING DOGS
SPCA / MINI NEW ZEALAND / PUBLIC AWARENESS / PET ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
OUR FOOD. YOUR QUESTIONS – BEHIND THE SCENES
McDONALD’S CANADA / McDONALD’S
TRIBAL DDB TORONTO CANADA
Bronze Lion
MONSTERS
FRAGILE CHILDHOOD / PARENTAL ALCOHOL AWARENESS
HAVAS WORLDWIDE HELSINKI FINLAND
Short List


G02 Interactive video

GOLDEN CHAINS
ALB / MUSIC VIDEO
CLM BBDO Boulogne-Billancourt FRANCE
Gold Lion
THE MONSTER
ING DIRECT / ING DIRECT
OGILVYONE Madrid SPAIN
Bronze Lion
MY TIME IS NOW
NIKE / FOOTBALL
WIEDEN+KENNEDY London UNITED KINGDOM
Bronze Lion
THE BEAUTY INSIDE EP. 1
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
PEREIRA & O’DELL San Francisco USA
Short List
MUSCLE MUSIC
OLD SPICE / DANGER ZONE
WIEDEN+KENNEDY Portland USA
Silver Lion

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