The World Wide Web, together with other ICT enabling technologies, has made it increasingly easy for companies to conduct business online. The expansion of the online environment has also brought with it an additional development: the potential for any individual to have a commercial presence.
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The growth in internet users is having a significant impact on businesses, and for entrepreneurs looking to start their own business, the opportunities are compelling. This is especially true for small to medium enterprises that are looking to expand their value by entering the ecommerce space.
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