The advent of the digital age has made it simpler than ever to not only further brand awareness but to also establish your brand in the public eye.
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But too many businesses proceed from the belief that “if you build it, they will come” – based on the misconception that existing is all that it takes to succeed in Africa’s bourgeoning economic environments. In the past, when innovative startups were few and far between, this may have been the case, but in today’s accelerated African growth environment, being is not enough.
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