Startups in the early stages that are trying to get their name and product or service out there with very little budget always seem to turn to social media. This isn’t bad, in fact it’s quite good but most of the time it isn’t always great.
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When startups think about social media, to them it seems to be just a place to sell their product or a way to get people talking about the company. All that is great but social media isn’t just something you do without purpose. Just being on Facebook or Twitter or Instagram isn’t a strategy. Before you try to use a platform to drum up publicity for your soon to be instant success, think about what you want to achieve. What is the holistic vision of your social media strategy, what do you want to get out of it and is it sustainable?
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