As ecommerce picks up, certain interesting trends start to form that shows how startups are adapting to their individual markets. This is most prominent in specific emerging markets where the current impressive growth rates leave much room for developments in the future. Almost each country or region has its own set of advantages and disadvantages. Here are some I thought were worth noting.
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Some interesting market trends
Other than experimenting with different payment methods, on the other side of the coin there’s getting access to the target market. It’s almost a given that the greater the internet penetration, the easier it is to reach more customers. With mobile internet also on the increase, companies need to adequately adapt to take advantage of these trends.
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