Mellowcabs: using tech to disrupt first and last mile transport, the African way

Mellowcabs

South Africa’s taxi industry, which carries an estimated 60% of the country’s commuters, is a multi billion rand pie. It’s no surprise then that both international and local venture-funded startups, like Silicon Valley’s Uber and Cape Town’s Zapacab, are hungry for a slice.

No ad to show here.

While Zapacab and Uber are essentially using an identical blueprint to pursue the same market segment, Mellowcabs is trying something different. The Franschhoek, Cape Town-based startup is planning to offer free last mile transportation by bringing the web’s advertising model into the real world.

Read more on Ventureburn.

No ad to show here.

More

News

Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.

Exit mobile version