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The ANN7 debacle: 5 startup lessons from South Africa’s latest news channel

ANN7 billboard

South Africa’s latest 24-hour news channel, ANN7, has provided a lot of ammunition for the internet the last couple of weeks. It’s launch was nothing short of disastrous with Teleprompter and anchor malfunctions aplenty, rendering the brand the laughing-stock of the greater internet community. Its attempt at damage control didn’t help and has further weakened any chance it had at redemption. With the intention at a good-natured article, I think there is plenty for startups to learn from this back-firing launch of a young brand (read: company). Let’s take a look at what we can learn “on ANN7 tonight”.

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