4 ways to build offline connections with your startup’s customers

Networking

Entrepreneurs are bombarded with advice on using digital means to connect with customers. But what about connecting in real life?

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Although much of the marketing world is focused on what’s happening online, most of our real-life experiences with products and brands still occur offline. We go out to eat, take vacations, hang out with friends, shop, and attend conferences — even though we’re probably tweeting or Instagramming the entire time.

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