Online merchants can reduce payment page abandonment by focussing on a few key changes to their payment page which can increase checkout conversion rates. Customising the payment page will limit problems and help cardholders feel secure. Although one would most likely expect that many of the below points are expected norms, I have often experienced frustration at the time of purchase and seen issues surrounding the merchants payment page which either led me to repeating the payment process or bailing out of the purchase all together.
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Here are a few key pointers.
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