Some bumper sticker wisdom: “You shouldn’t really worry when the competition’s trying to copy you, you should worry when they’re not.”
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You’ve seen them, right? The so-called Facebooks or Amazons of Africa. Notoriously known as clones, emerging markets have their fair share of them, each with its own degree of success and unique challenges. If you think about it, isn’t it only natural for a working solution to be applied elsewhere? Are they then as bad as their reputation holds them to be?
Many of these startups initially start off with a borrowed idea, and by adapting it to its local environment, the idea becomes something unique.
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