If there’s one thing you could argue is more important than your startup’s brand it’s your personal brand as a founder and entrepreneur. This is the brand that will transcend whatever companies you start or work for, and will be with you until the end of your career. Establishing your personal brand is hard work though, because it doesn’t start tomorrow, it started yesterday, and it’s an ongoing process.
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So what’s the right way to go about it? How do you establish yourself as an authority or thoughtleader in your respective industry? It’s a multi-faceted answer sure, but one strategy I’d like to explore in this post is that of blogging.
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