Roughly 83.48 percent* of all press releases issued by car manufacturers contain the word “innovative”.
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Thing is, hardly any of the vehicles mentioned in such adjective-laden PR material genuinely embody true innovation.
Sure, practically every new car is an improvement on its predecessor, but how many are groundbreaking? How many are, indeed, novel?
Yes, where improvement is the act of merely doing something better, innovation is the feat of doing something completely different. And doing it well.
With this in mind, Motorburn decided to look back at some of the most innovative automobiles of 2013.
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