Ask people about the state of customer service and there is a good chance that they will be able to tell you about at least five stories of terrible experiences –- and not many positive ones. In a recent survey of more than 400 South African customers, 72% said that they had experienced rage with a business at least once in the last four months. Anyone who has tried to solve a problem with a bank, airline booking, or mobile phone service provider recently will know what this sense of powerlessness feels like.
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