Guybox is a trimonthly service that sends out packages filled with men’s essentials such as underwear, socks and deodorant.
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This is not a try-before-you-buy subscription service like the ever popular Birchbox or South Africa’s Rubybox. Instead, Guybox’s mission is to free men from the grind of picking up grooming essentials.
The Pretoria-based service is a one man show. Its founder, Oscar Baruffa, says that Guybox delivers the convenience of a curated basket of essentials aimed at men, without the frustration, boredom and time-suck associated with a traditional shopping experience.
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