Proceedings took a strange turn at Samsung’s press conference today, when director Michael Bay abruptly left the stage after a teleprompter apparently failed during Samsung’s 2014 UHD TV product line presentation.
Instead of ad-libbing, Bay offered a brusque apology and exited stage left, leaving Samsung Electronics America Senior Vice President, Joe Stinziano, to smooth things over.
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Following the incident, Business Insider caught up with Bay, who admitted that he “accidentally skipped ahead a line while reading the teleprompter, but the lines kept scrolling and he lost his place.”
As a veteran director it would have been interesting to hear his thoughts on the rise of 4K in homes and what he thinks about those trendy curved displays — but then again, those thoughts would have been Sammy-approved. Come to think of it, forgoing a freestyle session was probably safer.
You can watch the incident below.
