Every year at this time we are bombarded with numerous articles on New Year’s resolutions and goal setting for the year ahead. And yet the average person makes the same New Year’s resolution 10 separate times without success. In a similar manner the entrepreneurial equation is equally hope depleting as business failures track at around nine out of every 10 initiatives started. Imagine if one simple question could unlock the answer to greater success. Surely life is not that simple?
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