What does Audi’s new Smart Display tell us about the future of motoring?

Audi Smart Display

The English-speaking world is quite good at coming up with new words…, well, kinda like all other languages actually, so that’s not surprising. But if you where to ask the average Jo what the noun “infotainment” means, he’d probably not know.

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From a simple Google search: In•fo•tain•ment (ˌɪn foʊˈteɪn mənt) — broadcasting or publishing that strives to treat factual matter in an entertaining way, often by dramatically re-enacting or fictionalizing real events. This sounds clear enough, and in 2013, one group bombarded us with this word more than any other — the big automakers.

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