If you’re going to start an internet business in Nigeria, get ready to be screwed. That’s IROKO Partners‘ founder Jason Nkojo’s biggest takeaway from the company’s journey since its inception.
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In the last three years, the company has become synonymous with Nigerian content using the infectiously popular Nollywood as a segue, but getting there hasn’t been particularly easy.
The early days of the company mostly involved Njoku negotiating rights for movies in Nigeria. It’s a not hard to see why he went into the business. Nollywood was insanely popular before he got there, as was the Nigerian music industry.
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