While the idea of a gift card ecommerce startup isn’t exactly novel, Suregifts from Lagos, Nigeria, has the type of VC backing and founder credentials that makes a startup stand out.
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Suregifts founders Olaoluwa Samuel-Biyi, Adeoye Ojo and Babafemi Lawal are ex-Rocket Internet employees. The German-headquartered company’s love affair with Nigeria knows no bounds — the serial-cloner has been aggressively chasing the country’s fast-growing middle class over the last few years.
Jumia, essentially an Amazon-clone, is considered Rocket’s flagship West African business.
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