As always, Geneva has set a benchmark for this year’s list of motor shows. Showcasing the crème de la crème of European motoring, it is the place to be if you want to show off your newest metal, or carbon fibre.
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Manufacturers jostle to for prime reveal times at the show, but by the time it rolls around they would already have done a lot of work getting the public and the press excited with teasing images and media releases that aim to excite without giving away too much.
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