The saying rings true: Turnover is vanity, profit is reality, cash flow is sanity.
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The importance of cash flow management in business.
With looming deadlines, urgent customers, growing priorities and narrowing margins robbing you of your sleep at night, I know how far down ‘proper’ financial management is on your list of things to do.
For entrepreneurs, financial management seems like a luxury afforded to more-established businesses, and definitely not something we need to apply in the early days of business start-up.
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