In the early 2000s, online retail threatened the “bricks and mortar” stores with extinction. The talk was of being “Amazoned,” meaning Amazon.com would add your product line to its ever-expanding inventory and render you redundant.
No ad to show here.
A lot changes in 15 years — and equally, a lot does not change. Bricks and mortar retail extinction has been overstated and the concept of substitution of certain physical channels has given way to providing a complimentary experience that blends the digital and real world retail experience.
Read more on Ventureburn.
