Exceptional customer service is a key brand-building element in the brand management strategy toolkit to make brands attractive. In the ever-challenging task of integrating and aligning the marketing, brand and sales strategy, marketing professionals and brand strategists must ensure to extend their strategic focus to customer service. Amidst the myriad marketing technology tools to our avail, proper customer service is often left as an after-thought which is only dealt with when a “customer issue” arises.
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Aki Kalliatakis is the founder of The Leadership Launchpad and has been working in the world of customer service since 1989. An expert on customer service, he sat down with us to bust six myths about customer service and four reasons why these myths must be demystified.
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