South African ecommerce outfit has closed a US$1.5-million funding round led by online auction site Bidorbuy and the company’s own managing director Andy Higgins.
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The service was founded in 2004 and, in its current guise, provides cloud-based ecommerce services to small and medium-sized businesses across Africa. Prior to 2012 however, it was known as Jump Shopping and functioned as an online comparative shopping service.
The name change came about after Higgins joined the business and saw its offerings expand to include a consultancy providing advice to ecommerce businesses, as well as ecommerce research and training.
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