This is pretty interesting. Amazon has introduced #AmazonCart, a service that allows you to put products in your Amazon shopping cart by sending out a Tweet.
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The new feature, freshly unveiled by Amazon, allows you to connect your Amazon and Twitter accounts. From there, whenever you see an Amazon link tweeted out, you can reply with #AmazonCart and it’ll appear om your shopping basket.
Unfortunately, that’s about it. The service doesn’t allow you to buy from Amazon or even gauge how many items you actually have in your cart at any one point. Instead, it’s more of a bookmarking service, meaning that you still have to log in to Amazon to buy the item or edit your shopping cart.
It’s also worth bearing in mind that all your #AmazonCart tweets are public, so if Amazon tweets out links to items you’d rather your followers didn’t see you ordering, it’d probably be in your best interests to skip bookmarking it with a Tweet and head straight to Amazon to buy it.
As Recode notes, without that ecommerce element the deal doesn’t really do seem to do all that much for Twitter, especially given that it doesn’t get a cut of any sales made from the partnership.
If it opens up the way to deals where Twitter does get a cut though, then it could actually be useful, especially as the social media network battles its way into profitability.
