Technology research company World Wide Worx recently produced a report on the growth of internet access in South Africa — including projections for the remainder of this decade. The results provide a clear indication of where retail spend is heading:
No ad to show here.
- In 2010, 6.8m citizens had internet access with 3.6m engaging in online shopping activity.
- In 2014 expectation is that 5.3m shoppers will engage online (from an estimated 15.6m who have access).
- In six years the two curves move significantly closer to each other, with digital participation set to top 17.2-million by 2020 — this from an expected 20.5m connected citizens, representing an anticipated increase in online shopping participation of 300%+ over the next five years.
Read more on Ventureburn.
