Whenever a carmaker decides to release a new model name, it’s taking a pretty big risk. Focus too much on design and engineering in the pursuit of a driver’s car and you could end up with something that only people with adenoids and an abundance of fireproof racing suits could handle. Focus too much on consumer research meanwhile and you end up with the Ford Edsel.
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It’s pretty remarkable therefore when one of those names sticks and goes on to become an icon. Sure there are good years and bad, but overall the name still evokes something primal in all of us. You only have to look at the Mustang’s history to see that.
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