Despite current political woes, you have to give SodaStream kudos for having somewhat of a renaissance recently design-wise. You know the drill, ordinary water gets fizzy with the ultra satisfying blasts of compressed CO2 injected into it. Experience (and the environmental positives) aside, the biggest area of improvement is the design thanks to a hefty partnership with interior designer Yves Béhar.
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Béhar is no stranger to brand work working with Herman Miller, Puma, Samsung (amongst others) however he is probably most well known for his work at Jawbone, OUYA and currently with the FUSE Project. “Play” is just one of the latest new models Béhar worked on with SodaStream but features a unique, strong design which is a far cry from previous units many still associate Sodastream with.
No longer a novelty with sleek lines and a boxy front, Play shows a real design classic in the making that even sports cocktail flavourings. It’s unique ‘auto-lift’ and ‘snap-lock’ means the bottle stays in place with a snug fit and a single motion which again is a nice touch.
Regardless of current issues (and with Starbucks potentially sniffing around to buy 10% of the company) SodaStream is proof you can revitalise and differentiate through good design. My only wish is that other companies would follow suit.