In the last three to four years, social media marketing has increasingly become popular. Consumer product companies have special budgets for social media, though when it comes to business-to-business companies (especially in India) its marketing benefits are overlooked. Most companies are apprehensive and believe it is not meant for them. “Our customers are not on social media,” is what I often hear.
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I run a business software discovery and recommendation platform. And as the name suggests, our customers are mostly businesses. We had the same “Our customers are not on social media” apprehension when we started marketing our product. We decided to avoid Twitter and Facebook and concentrate on LinkedIn. It did not take us more than a month to realize we were wrong. For my startup (even for a B2B clientele) Facebook and Twitter have been as effective as LinkedIn. Here are four reasons why social media should not be avoided, especially in the B2B space.
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