We have moved to a place in the business world where our customers are always looking for something different. In many industries, they have literally hundreds of choices of suppliers, all offering the same commodities at the same prices. How do you stand out as different and distinct in such a hard environment? What can you do to be unique – but without getting the financial director to start grumbling?
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There are a number of choices, and they include …
- Producing unique, exclusive and desirable products that people will pay just about any price to buy.
- Constantly and continuously coming up with creative and unique ways to add value for them
- Having unbeatable service levels that include a strong focus on issues like reliability, quality, right first time, responsiveness, friendliness and courtesy, good communication, and speed.
- Customising your customer products and delivery to specifically meet their needs and wants.
- Solving their unique headaches and problems and all the things that keep them awake at night.
- Developing positive and personal relationships so that they become partners in your business.
- Giving them personal and memorable experiences that they will never experience anywhere else – and never forget.
