Launches are a pretty big deal for car makers. It is, after all, the first time they get to show off what is often the result of years of hard work, research, development and testing. You can understand then why they’d be so keen to make a big splash with their launch events.
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So the media and celeb invites are sent out, a swanky venue and some up-and-coming performers are secured and, if everything goes to plan, everyone leaves at the end of the night feeling good about the new car and the future of the company.
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