After the nude celebrity photographs leak Apple CEO Tim Cook, denied Apple’s part in the mess and placed the blame solely on users. Cook blatantly said, “iCloud accounts were compromised when hackers correctly answered security questions to obtain their passwords, or when they were victimised by a phishing scam to obtain user IDs and passwords”.
No ad to show here.
He also refuted all the reports that suggested that there was a glitch in iCloud’s security and insisted that Apple was but only a victim in this entire mess.
The closest Tim Cook has come to admitting any wrong is in this statement:
“When I step back from this terrible scenario that happened and say what more could we have done, I think about the awareness piece. I think we have a responsibility to ratchet that up. That’s not really an engineering thing.”
Though Apple is still refuting such claims, Cook has emerged singing a new tune, one, definitely meant to distract from the matter at hand. He has announced that Apple has added extra security measures to iCloud, including alerts by email and push notification and they will be at work when someone tries to download iCloud files to a new device, log a new device onto an account and, wait for it, when someone changes your account password.
If the next Apple security plan for iCloud does not read like a tale of a genus Homo that has been resurrected and tossed to earth and now is trying to look like a modern human, I do not what will.
Amazon, Yahoo, Google and most, if not all, banks have the similar features. In addition, Apple will also increase its use of two-factor authentication, expanding it to cover access to iCloud accounts from a mobile device when it releases its iOS update later this month. The alerts will start in two weeks.
Apple’s approach to the whole fiasco has been kind of like the school kid who trips and falls in front of other students but quickly gets up, assures everyone that they are fine and continues running and hoping that nobody notices that they are limping and have dirt in their mouth. Apple is bruised and this is, if anything, an attempt at rescuing its brand, trying to get everyone to have a sudden case of selective amnesia about the leak and moving swiftly on.
